Dubai • Services

Events and festivals

Event and festival support built on New Era's wider group experience, matched to the scale and pace of Dubai's events calendar.

What the service covers

Coordinated presentation, washroom servicing and waste operations before, during and after live events in Dubai.

A single coordinated delivery plan across build-up, live operation and breakdown, including roaming presentation teams, washroom servicing, waste stations and site restoration.

Core capabilities

  • Pre-event preparation
  • Roaming live-event teams
  • Washroom servicing
  • Waste stations and back-of-house support
  • Workforce scaling for peak periods
  • Post-event restoration
  • Event reporting
A large New Era event crew in high-visibility vests assembled at the entrance of a night food festival

Event lifecycle

One event plan. Three stages.

From site preparation and opening readiness to live-event presentation, waste operations and final restoration, New Era coordinates each stage through one accountable management structure.

Before the event

Mobilisation and preparation

  • Site walkthrough and scope planning
  • Staffing, shift and supervision planning
  • Waste-stream and bin-location planning
  • Vendor and packaging requirements
  • Amenities and consumables preparation
  • Presentation cleaning before opening

During the event

Live presentation and operations

  • Visible cleaning and presentation teams
  • Continuous waste collection and movement
  • Back-of-house waste-stream separation
  • Amenities and toilet attendants
  • Consumable replenishment
  • Rapid response for spills and high-traffic areas
  • Live communication and operational oversight

After the event

Restoration and reporting

  • Full site and venue clean-down
  • Floor care and rubbish removal
  • Amenities and back-of-house restoration
  • Final waste-stream reconciliation
  • Diversion and performance reporting
  • Post-event review and future improvements

Operating model

Designed around live event operations.

New Era combines cleaning, amenities, waste movement and presentation under one operating plan, supported by active supervision and clear communication throughout the event.

One accountable team

Cleaning, waste, amenities and presentation coordinated through one management structure.

Site-specific mobilisation

Staffing, shifts, access, peak periods and service zones planned around the event schedule.

Active waste-stream management

New Era does more than empty bins. We support bin placement, sorting zones, material separation and stream quality throughout live operations.

Measurable reporting

Clear post-event reporting can include waste volumes, stream performance, diversion outcomes and operational recommendations.

Typical environments

  • Festivals and outdoor events
  • Food and beverage events
  • Corporate and civic events
  • Venue-based event programmes

Delivery approach

Event plans define team sizes, shift patterns, waste station placement and supervision structure, with a named event manager on site and workforce numbers scaled to attendance and event phase.

Quality and reporting

Live shift reporting, waste stream records and a post-event summary give organisers clear information on how the site performed, drawing on New Era's wider group experience delivering event and festival programmes.

Planning events and festivals for your Dubai site?

Tell us about your site, portfolio or upcoming project in Dubai and speak with our UAE team.